25 kilometres, 45,000 steps, 12,000 words. Last year I went for a very long walk through the Allgäu — the kind of Bavarian Alpine countryside where the hills keep going and so does your mouth if you let it — and dictated an entire book along the way.
Then came the real work. Transcribing, editing, reshaping, cutting the bits where I was clearly talking to a cow rather than a reader. I wanted to find out whether you could actually produce something publishable this way, and what the process of getting it onto Amazon looks like when you’ve done the hard thinking on your feet. Literally.
Turns out you can. The book is called Sichtbar in LinkedIn positionieren — positioning yourself visibly on LinkedIn through your own articles. It’s in German, but the core idea is universal: if you want to be taken seriously in your field, write. Not posts. Not comments. Proper articles that show you’ve done the thinking. Everything in that book comes from my coaching work and from over 25 years in journalism. You can find it here.
The background soundtrack, by the way, was a small army of cicadas who absolutely refused to shut up.